Build a brand people will remember...

Branding & Identity

Whether you’re starting from scratch or evolving an existing identity, we help create brands that feel right for your business and work across everything you do.

Branding is more than a logo

A strong brand is the sum of all the little decisions that make your business look and feel like your business.

The logo matters, of course. But so do the colours, typefaces, photography, tone of voice and the way everything is brought together across your website, print, signage, vehicles, clothing and social content.

Get those things right and people start to recognise you before they even see your name.

Get them wrong and even a good business can look inconsistent, dated or less credible than it really is.

The details matter

Colour, typography and imagery all play a part in how a brand feels.

The right colour palette can make a business instantly more recognisable. The right typeface can make it feel more established, modern, technical, premium or approachable. Photography and imagery add another layer again.

Consistency builds recogniton

A brand only really starts working when it’s applied consistently.

That means the same look, tone and personality across everything your customers see, from your website and business cards to an exhibition stand or the side of a van.

The more consistently your brand appears, the easier it becomes to recognise and trust.

New brands

Starting from scratch gives us the chance to build the whole identity properly from the beginning.

We can develop the logo, colour palette, typography and visual style, then make sure it works across the places your brand actually needs to appear.

Rebrands

Sometimes a business has moved on but the brand hasn’t.

A rebrand doesn’t always mean throwing everything away. Often it’s about identifying what still works, improving what doesn’t and giving the business a stronger, more relevant identity for where it is now.

Brand development

You might already have a perfectly good logo but no real system around it.

We can help build a more complete visual identity around what you already have, creating consistency across colour, type, imagery, layout and application.

Not sure exactly what you need? That’s fine.

Tell us what you’re trying to achieve and we’ll help work it out.